MONSOCIAL
Instagram · caption
“Nothing beats first light on the river. Water's 52°, fish are moving. Booking a few weekdays in July — DM if you want in.”
Posted 6:14 AM
Content, guest email, booking replies — automated for guides and outdoor operators. You stay in the field. We keep the pipeline full.
Most outfitters didn’t get into this work to write captions at 11 p.m. or chase guests for reviews.
Drifter is a small studio that quietly handles the front-end of your operation — the inquiry replies, the weekly content, the guest-prep emails, the post-trip review asks. Written in your voice. Tuned to your season. Off your plate.
You run the trips. We run the rest.
Each one runs on its own schedule — booking replies in real time, content weekly, nurture emails monthly. Activate one, or all five.
A guest reaches out about a trip. Before you're off the water, they have a warm, personalized reply in their inbox — written in your voice, with your actual pricing and availability.
Deposit confirmed. Three emails go out automatically — a welcome, a gear brief thirty days out, and a day-before reminder. Guests arrive prepared. You don't lift a finger.
Every week: five social captions and three video hooks written around your season, your conditions, and what's actually happening right now. Plus a monthly newsletter.
Trip ends. Guest gets a personalized email referencing their actual experience. Google review conversions go way up. Your reputation builds itself.
Monthly emails to past guests and warm leads. Your name stays in front of them when they're planning next season. Slow months become booking months.
Here’s what lands in your feed, inbox, and guest’s mailbox while you’re outdoors. Scroll → to read the log.
“Nothing beats first light on the river. Water's 52°, fish are moving. Booking a few weekdays in July — DM if you want in.”
“"We had a window of 20 minutes yesterday where they ate everything in the box. Here's why timing is everything in late spring—"”
“Hey Mark — got your note about the Sept 12 trip. We have two guides open that week and the water's usually prime by then. Here's the breakdown…”
“Thirty-six trips this season. No two alike. Tag someone you'd want in the boat next.”
“Your trip is a month out. Here's the gear list, what to pack for the conditions we're seeing, and the meeting spot…”
“"The three questions we ask every new client before we even talk dates—"”
“Quiet stretch of river. Loud morning. That's the trade.”
“Hey Tom — thanks for joining us on the Madison yesterday. If the trip was what you hoped for, a quick Google note goes a long way for a small operation like ours.”
“August on the water: what's biting, late-season openings, and one story from a client who drove down from Calgary for three days—”
We research your brand, build your system, and run everything. You send photos. We handle the rest.
A short intake. Trips, seasons, voice, pricing. Takes about ten minutes. It's the last time you'll need to think about content.
One time · 10 minWe research your web presence and build a custom content profile. Not a template. Configured specifically for your operation.
24 – 48 hoursDrop us your trip photos — the ones already on your camera roll. We write the captions, schedule the posts, send the emails. Every week, on autopilot.
OngoingSome operators want it fully handled. Others want control at a fraction of the cost.
No setup fees. No lock-in. Cancel anytime.
Inquiry handling + weekly content. The essentials for operators getting consistent for the first time.
The full guest experience, first inquiry to post-trip review. Your entire front-end on autopilot.
The complete operation. Guest lifecycle, content, off-season revenue. Fully hands-off.
Weekly captions and video hooks. Stay consistent without agency rates.
Full content system plus guest prep emails. Fill a form, get everything in 60 sec.
Maximum output. Every content type, every automation. Completely self-serve.
Fifteen minutes. We’ll show you exactly what it would look like for your business — pricing, timeline, and samples in your voice.